Mobile Apps: Why Your Business Needs One


Digital media plays a significant role in our lives in today’s tech-centric world. Most small business owners, however, still don’t think mobile apps are necessary, they think that a website or Facebook page will be sufficient to attract and get in touch with their customers and this is false. The truth is, today mobile apps are invaluable to every business irrespective of whether your business is a B2B or B2C service provider.

The mobile application development market is experiencing rapid growth due to the growing number of organizations creating mobile applications. The total number of mobile apps downloaded in 2018 was 205.4Bil, and it is expected to reach 258.2Bil by 2022. The fact that mobile app use is growing illustrates the growing acceptance of the mobile app as a channel for consumers to absorb service offerings.

Some business owners may think it is too expensive or unnecessary to invest in developing a mobile app, but mobile apps can be used to increase customer engagement, drive sales, and strengthen a brand’s reputation when used correctly.

In this article, we give you 7 reasons why mobile apps are a necessity for small businesses:

1. Mobile applications are a convenient way to advertise your products or services.

The impression made by companies that have mobile apps is better than the impression made by those without. Mobile applications are a great way to make your business stand out, and regular updates develop customer interest. In addition, you’ll save time and money in other forms of advertising, like your advertisements in local newspapers and billboards.

2. Help you engage with your customers

Mobile apps offer businesses a way to interact with their customers in real time through a single channel. You can utilize a mobile app for a promotion, a poll, or even to engage your customers, which suggests they’re likely to spend money on your products.

3. Your customers can provide feedback through mobile apps

Your customers may have an opinion about your products- may it be a review, a comment, or a complaint. The customer should be allowed to express his or her concerns after purchasing. For a business to function effectively, the buyer-seller relationship cannot be terminated immediately after purchase. Your customers can do just that through mobile apps.

4. Help provide better customer service

Customers expect prompt customer service and prompt responses to their queries. Over websites, helpdesks or call centres the communication cycle gets extended and the efforts to reach out to the organization seem to be driven from the customer’s end. Using mobile applications, customers can connect with assistants in real time and get an instant response to their queries, thereby significantly reducing the delay. In addition to providing instant customer support, mobile apps in the form of helpdesk assistants enhance customer service.

5. Mobile applications provide insights into customers

Customer behaviour analysis, mapping out their personas and soliciting feedback are considered to be tedious, time-consuming, and overhead activities. This feedback can be compiled frequently with mobile apps. Customers’ search patterns, their specific requirements, and their feedback can be gathered from a single source. With the help of machine learning, mobile apps can also provide you with predictive analytics in a broad sense of where the market is going. Mobile applications are a great way for companies to collect data about the behaviours of their customers.

6. Mobile App boosts your company’s image

Mobile apps can make any business, no matter how big or small, stand out, and they convey the impression that your business is tech-savvy. When your app is available in different app stores and you’ve advertised it online, more people than your regular customers will likely learn about your business. Additionally, the mobile app provides this sense of presence to the customer by being available at their fingertips and also make it easier to access information about your business.

7. Mobile App provides a better user experience

Customer experience is constantly evolving. Businesses cannot rely on any rule to determine the type of interaction that will be appealing and engaging to the end user. Mobile apps are tailored to a customer’s basic needs and provide a better user experience than websites; because it is convenient and seamless, it is considered an accessible and simple option for users.

Finally, investing in a mobile application will be a stepping stone to moving towards more advanced avenues of providing services. When you consider all the benefits listed above, you will realize that the value of a mobile app far outweighs the capital investment required. For expert advice and guided development of your mobile business app, contact us today

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