Top Digital Marketing Tools in 2022


In light of the ever-changing trends and advances in technology, people today use the internet for most of their day-to-day needs, including searching for nearby places, finding local businesses, ordering groceries, and more; and as companies compete to attract more customers online, need for highly effective digital marketing tools and strategies grow.

With consumers’ demands constantly changing, it can be challenging for digital marketers to keep up. Many digital marketing tools and apps are available online that make the job of marketers easier. Some of these tools are indispensable to marketing, such as email newsletters, survey forms, website analytics, CRM, etc. In this article, we provide an overview of some of these digital marketing tools and apps.

1. Wordtune

Wordtune is an AI tool that uses the context and semantics of the existing text to provide rewrite suggestions. It helps users maintain the right grammar, spelling, tone, flow and clarity throughout the content. It can translate texts from other languages like Hindi, Spanish, French, German, Russian, and more into English for rephrasing sentences. Wordtune is compatible with all popular applications including Whatsapp, Gmail, Facebook, Google Docs, LinkedIn, Twitter, and more.

2. Grammarly

As its name suggests, Grammarly corrects spelling and grammatical errors. Additionally, it offers other helpful features such as checking for duplicate content and ensuring your work is 100% original and organic. These contents were professionally edited using Grammarly.

Grammarly can act as the proofreader for a digital marketer, if your content is filled with spelling mistakes and grammatical errors, no one will bother reading it. It doesn’t matter if you are an expert on grammar or not, you will need Grammarly to create readable content.

3. SEMrush

SEMrush is one of the most effective digital marketing tools available to improve your SEO strategy. It can assist you in every aspect, from SEO audit to keyword research to position tracking to provide backlinks. In its latest version, SEMrush also provides enhanced content-writing capabilities. The SEMrush platform offers free and paid subscriptions. The free account offers a limited number of features. For best results, sign up for a 14-day free trial and explore SEMRush’s best features.

4. Google Search Console

Google Search Console is a free service from Google that lets you monitor, maintain, and troubleshoot your website’s presence in Google Search results. This is an essential tool for small businesses. The value of this tool cannot be overstated since, without it, small business owners can never expect their SEO strategies to be executed correctly. Google search console basically shows you exactly what your post looks like and where it stands at the moment. Some other features of this tool include helping to improve your performance on Google search as well as optimize your content, and also helping resolve the problems related to indexing.

5. Google Analytics

The most important digital marketing tool on this list is probably Google Analytics. This is a free tool that every company should have since it provides transparency and all of the important metrics of your website. Google Analytics allows you to browse different traffic segments while providing users’ locations that accessed it. The clearer the metric numbers are, the more precise your actions as a marketer or founder are.

Furthermore, after running it for a while, you will learn a lot about how to approach your audience and improve your website.  Learning how to use this tool can always be found online through free or paid courses.

6. Ahrefs

Ahrefs is an online marketing tool that allows users to analyze search trends and their competitors. The tool analyzes websites to see how they are performing. The software generates thousands of keyword ideas for search engines such as Google, Baidu, Bing, and others. Also available is a social share analysis and an organic rating analysis of the top content. Analyzing the organic and paid search traffic on different websites can be done using the site explorer tool. With the site audit tool, you can check for over 100 pre-defined SEO issues and use suggestions to fix them.

7. Hootsuite

Hootsuite is one of the most popular digital marketing apps for managing all your social media channels and creating effective campaigns all in one place. Users can create posts and schedule them for publication across multiple platforms. This tool enables real-time collaboration, monitoring of posts, viewing scheduled content, and optimizing ad budget, among other features. It also allows you to respond to user inquiries and share them with team members. Custom reports enable you to take action to improve performance.

8. Hubspot

When it comes to marketing, sales, and CRM software, you can always rely on HubSpot. This software has become one of the top players, a go-to for help and answers. With this software, you can manage your blogging, SEO, social media, and website.

When you rely on HubSpot’s all-in-one marketing software, there is no stone left unturned. All the information you need is in one place, so you are not pulled in many directions. You will be able to find success in the early days and also grow as a digital marketer. Some of the special features include controlling a lot of things from one command centre, lead management, landing pages, marketing automation, email and analytics.

9. Mailchimp

MailChimp is a giant in the email marketing space, with its users sending over 200 billion emails in 2021. MailChimp’s elegance lies in its accessibility and sliding pricing model, depending on the size of your email list. Small businesses looking to get started with email marketing will especially appreciate their “forever free” plan. For those new to email marketing or digital marketing tools generally, this platform is a great place to start.

10. Tailwind

Tailwind is a digital marketing app for small businesses that enables them to easily create, schedule, and market their content on social media platforms. It’s easy to add images, brand colours, logos, fonts, and more to create social media posts without any design skills as you can choose from a wide array of designs and layouts to suit your needs. Posts are automatically optimized for different networks and can be published automatically.

Other Tailwind features include hashtag finder, smart scheduling for engagement, posts calendar, shoppable feed for posts, and more.

In Conclusion

Now you have the digital marketing tools you need to grow your business in 2022. If you are new to digital marketing, perhaps you may want to check out these apps and software. Many of them offer free plans so you can still try them out even if you are not sure to spend your money on them right away. If you are already a digital marketer, you can try out some of the tools listed here that you have not used before. You can choose to pass these digital marketing tools on to your in-house marketing team to implement your digital marketing strategies and start seeing results, or you can outsource everything to Prime Expression, your results-driven digital marketing agency. For more information on our services, feel free to contact

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